LOT
Dealer Studio
// The Tour

How LOT actually works

LOT is an AI copywriter for your dealership. Four tools, all drawing on your inventory and your dealership's voice. This page walks through each one — what it does, when to use it, and what the output looks like. About a 5-minute read.

01.Listing Description

// The marquee tool

Open any vehicle, click Describe, and LOT writes a hook-first listing — usually 200-400 words — drawing on the vehicle's photos, specs, and your dealership's voice setting. Output is plain text, ready to paste into Marketplace, Craigslist, your storefront, or a customer email.

The AI reads your photos too. Scuff on the bumper? Aftermarket wheels? Carbon fiber trim? It picks those up and writes them in. That's where Listing Description earns its 2-credit cost versus the 1-credit text-only tools — vision adds real signal.

Use it when:

// Inputs
2018 Ford F-150 Lariat · 4WD · 5.0L V8 · 67,200 miles · $32,995
Photos: 12 · Voice: Friendly & conversational
// AI output (excerpt)
Looking for a truck that does it all? This 2018 F-150 Lariat hits that sweet spot — luxury cab, 5.0L V8 grunt, and four-wheel drive that'll get you through whatever the season throws at it. Inside, you've got heated and cooled leather seats, the productivity-focused twin-screen layout, and a backseat your kids will actually want to ride in. [continues for ~200 more words...]
2 credits per generation

02.Lead Reply

// First-touch automation

A buyer fills out a contact form on your storefront, asks about a specific vehicle, leaves their phone number. The lead lands in your Leads inbox. Click Draft Reply and the AI writes a context-aware response that mentions the vehicle by name, answers their question, and proposes a next step (test drive, callback, finance pre-qual).

The AI knows what's in your inventory — if a buyer asks "is the F-150 still available?" it pulls the actual listing status. If they ask "any other trucks under $30k?" it looks at your stock and suggests 2-3 alternatives.

Use it when:

// Inbound lead
From: maria.delgado@gmail.com
Subject: 2020 Tahoe — still available?

Hi, I saw your 2020 Tahoe LT online. Is it still available? What's your best out-the-door price? I'm trading in a 2017 Honda Pilot.
// AI draft
Hi Maria, thanks for reaching out about the 2020 Tahoe LT — yes, it's still on the lot. The asking price is $38,495, and we'd be happy to put together an out-the-door number for you once we have a chance to look at your Pilot. Could you swing by this week, or would you prefer we run it remotely first? Either way, I can have a number to you within the day.

— Frank, Northside Auto
1 credit · 2 if you include photos

03.Social Post

// Marketplace-ready captions

Pick a vehicle, click Social, get a punchy caption ready to paste into Facebook, Instagram, or TikTok. Hooks first, hashtags last, in your voice. The output is short — 60-100 words — because that's what works on social.

If you turn on photo vision (2 credits instead of 1), the AI writes about what's actually in the picture: "matte black wheels," "lifted stance," "factory window sticker still in the back seat." The copy ties to the photos, which is half the battle for engagement.

Use it when:

// AI output (Instagram-style)
🔥 2019 Jeep Wrangler Sport · 36k miles · 6-speed manual · $28,995

Some Wranglers are toys. This one's been the daily driver of someone who actually used it — mud on the floor mats says it all. Soft top, factory wheels, V6 power. 6MT for the purists. Stop in or DM us.

#jeepwrangler #usedjeep #6speed #jeeplife #northsideauto
1 credit · 2 with photo vision

04.Review Reply

// Reputation management

Paste a Google or Facebook review, get a measured reply. The AI de-escalates negatives without being defensive, and reinforces positives without being saccharine. The output is short — 2-4 sentences — because that's the right length for review responses.

Tone is calibrated by review sentiment automatically: a 1-star rant gets a calm, "happy to make it right" tone with a contact offer. A 5-star "great experience" gets a warm thank-you that names the salesperson if mentioned.

Use it when:

// Inbound review (★★)
Bought a 2017 Camry from these guys. Nice salesman but the AC stopped working two weeks after I drove off. They wouldn't help. Disappointed.
// AI draft
Thanks for the review, and we're sorry to hear about the AC issue — that's not the experience we want anyone to have. We'd like a chance to make it right; could you reach out to the dealership directly so we can take a look at the car? We're happy to help where we can.
1 credit per generation

05.The recommended workflow

// Photos-first

LOT works best when you start every vehicle with your phone's camera. Here's the path from "car arrives on the lot" to "listing is live":

That's the loop — photos in, published listing out. Prefer typing? The manual path still works: enter the VIN, hit DECODE (or SCAN a photo of the plate), and build it by hand.

06.What else is in the box

// Beyond the four tools

Stuff that's not an AI tool but matters for daily use:

07.Pricing in plain English

// Credits over subscriptions

Every AI generation costs credits. Free trial: 50 credits — enough to try every tool a few times — no card required. After the trial, plans start at $49.99/mo for 150 credits. If you run out mid-month, you can top up: 100 credits for $39.99 or 1000 for $299.99. One honest gate to know about: publishing to your public storefront unlocks on a paid plan — the trial lets you build and generate everything, and your work is saved when you upgrade.

Detailed plan comparison on the Pricing page.

Ready to try it?

50 credits free. No card needed. Drop photos of one car and watch it build the listing — see for yourself.

START FREE TRIAL // Or read the FAQ first →